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Internet boss gives away £10,000 by projecting his credit card details onto a wall in 10ft-high letters

A web entrepreneur gave away £10,000 to astonished Londoners - by projecting his credit card details onto a wall in 10ft-high letters.

Bertrand Bodson, 33, who runs website Bragster.com, displayed a massive version of his MasterCard on the side of the Bank of England and a corner of Kensington High Street.

The projection gave directions to a website where Bodson had provided his address for telephone and online purchases. The card had £10,000 of credit.


Throughout the day he had placed clues as to the card projection's location and billing details around the site.

Mr Bodson said: 'With all the doom and gloom, we wanted to bring a little Christmas cheer.

Reported in a the daily mail

This is great example of how you can use Guerrilla Marketing to create a buzz in the media.  It may have cost him 15k but he got himself and his brand on tv and the papers and its still talked about.

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